Jul

27

Die Kolleginnen und Kollegen vom Pew Research Center sind bekanntlich immer für spannende Ergebnisse gut, deshalb jetzt eine kurze Exkursion in die Welt des Fernsehens der Gegenwart. Kurz zusammengefaßt: Reines Fernsehen findet immer weniger statt. Interaktion während des Fernsehkonsums ist hingegen stark gefragt – zumindest belegen die folgenden Zahlen dies für die USA. Ich bin allerdings anhand zahlreicher recht ähnlicher Nutzungsgewohnheiten überzeugt, daß sich deutsche Nutzerinnen und Nutzer hier nicht besonders auffallend unterscheiden dürften. (Konkrete Vergleiche wären natürlich reizvoll.)

„Half of all adult cell phone owners now incorporate their mobile devices into their television watching experiences. These “connected viewers” used their cell phones for a wide range of activities during the 30 days preceding our April 2012 survey:

38% of cell owners used their phone to keep themselves occupied during commercials or breaks in something they were watching

23% used their phone to exchange text messages with someone else who was watching the same program in a different location

22% used their phone to check whether something they heard on television was true

20% used their phone to visit a website that was mentioned on television

11% used their phone to see what other people were saying online about a program they were watching, and 11% posted their own comments online about a program they were watching using their mobile phone

6% used their phone to vote for a reality show contestant

Taken together, 52% of all cell owners are “connected viewers”—meaning they use their phones while watching television for at least one of these reasons.“

(Quelle: siehe o.a. Link)


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